Not all brands are as progressive or tolerant as you are. In fact, it might hurt them even more if you put on something from a “pink washed” brand. To avoid this, here’s a list of 5 LGBTQ+ allies brands that are fierce advocates of the LGBTQ+ community.
In the spirit of Pride Month, the tech juggernaut is releasing two new rainbow-themed Apple Watch bands, as well as a new Pride watch face for their legion of fans and users. The bands fit all available Apple watches on the market. In case you haven’t jumped on the Apple Watch bandwagon yet, here’s a short guide for picking one to go with your rainbow bands.
The brand also shows public support for a number of LGBTQ+ organizations, including Encircle and National Center for Transgender Equality.
Adidas’ latest collection, Love Unites follows their tradition of dropping new designs and sports collections in support of Pride Month. It includes Adidas’ bestsellers: apparel, footwear accessories, and especially sneakers, all in rainbow theme. To pick a pair of sneakers that let you parade for hours without biting you, check out our guide on Adidas sneakers here.
One of the oldest allies to the community, Adidas has long been a proud supporter of LGBTQ+ movements, most notably the Athlete Ally, an organization fighting for LGBTQ+ inclusion and visibility in sport.
In spite of how spiteful people are demanding Disney to “think about the children”, and trying to get the brand to dissociate itself from the LGBTQ+ community, Disney has continuously shown the community their support. From more inclusions and visibility in the workplace as well as on the screen, Disney is slowly becoming a trusted ally to the community.
This Pride month, Disney is releasing a huge number of LGBTQ+ theme merchandise, such as face masks, T-shirts, and stuffed animals. Plus, it’s awesome seeing the Disney characters you grew up with wearing rainbow in support of solidarity with the LGBTQ+ community. However, if Disney merchandises are too pricey for you, here is a list of available Disney coupons that can help tremendously.
This year, Gap is donating $50,000 of its profit to the Gay and Lesbian Alliance Against Defamation (GLAAD), an LGBTQ media advocacy organization.
Being an affordable luxury brand, Gap’s clothing rules the 90s and early 2000s, being worn by all teen pop stars and featured in many magazines. Thus, its valiant support to the community is very much appreciated. This year, Gap is launching its Gap Collective Pride collection, designed by its LGBTQ employee resource group. The collection includes T-shirts, hoodies, socks and more for all ages.
Levi’s is celebrating Pride Month with its loud and proud All Pronouns All Love collection. Aiming to raise awareness of the importance of using the correct pronoun, Levi’s collection marks the instance of a corporate brand actually understanding the needs of the LGBTQ+ community and bringing that to the front and center.
Its inspiring trucker jacket is a standout, including the “they/them, she/her, he/him, we,” on a paneled rainbow is a standout in the collection, but you can also find other inspiring interpretations of the message on their other products, including t-shirts, shorts and more. All profits of this collection go to the global LGBTQ+ advocating organization OutRight Action International.
Thanks to mass vaccination putting a damper on the COVID-19 pandemic, Pride Month festivities are back, louder and prouder than ever! Rock your rainbow-themed items from these 5 brands to not only show your solidarity and support but also contribute to funding LGBTQ+ advocating organizations around the world.